“Not only … but also”, “both … and”, “either … or”, “neither … nor”. What distinguishes these from every other family is that they are one connector in two pieces, and the grammar binds the two pieces together. Dropping the second half is the commonest failure, and it leaves a sentence that a reader has been primed to expect more of — the “not only” has promised a “but also” that never arrives.
The second requirement is parallel structure: whatever follows the first half must have the same grammatical shape as whatever follows the second. “Not only to reduce costs but also improving service” fails this — an infinitive on one side, a gerund on the other — and the mismatch is audible even to a reader who could not name the rule.
Then the inversion, which is specific to one member of the family. When “not only” opens a sentence, the verb moves in front of the subject: “Not only does it cost more, but it also takes longer.” Leaving the normal order there is the single most common error with the construction, and it is worth memorising as a whole phrase rather than as a rule.
“Not only” without “but also” leaves the sentence unfinished for the reader.
Infinitive on both sides, or gerund on both sides. Never one of each.
Sentence-initial “not only” inverts the verb: “Not only does it cost…”.
Adding another negative reverses the meaning: “neither X nor Y” needs no “not”.
